Hacking Youtube's Algorithm

Workshop and consultancy for startups

1

Learn how the algorithm works, how the videos get distributed

2

Use this knowledge to create a video strategy focused on learning
about your target audience’s real desires

3

Validate your gained knowledge and grow your audience

Tell me more

The content

No tech background required

Understanding

Why Youtube and not somewhere else

Algorithm: how Youtube “spreads” your content

How the algorithm evolved over the years

How the algorithm works nowadays

Youtube’s main page and target audience

Money part1: audience & ads

Money part2: direct sponsors

Money part3: indirect income

More than money: what other resources you get

“Adpocalypse”: Youtube crisis in 2017

Hacking

Designing a viral channel from scratch

Audience feedback: the lean principles

Crafting your first video experiments

Result-based content planning

The 2017 rulebook: making money post-crisis

Community management in a nutshell

I want this

Who's talking

Joriam Philipe is a Brazilian entrepreneur and videomaker. With several Youtube channels in his pocket and a vast network of creators all over Europe and South America, he's a connoisseur.

Since the beginning of his career online videos have played a big role - from being offered a participation in a long-running company to accidentally finding a wife while looking for an apartment.

"Videos can give you so much more than what you're expecting. Attention is a powerful and weird resource."

Past clients

The Products

1 hour

talk with exercises

Ideal for coworking spaces and accelerators. Covers the basics and creates a small follow up exercise plan.

from

500€ - 800€

Full day

workshop

Ideal for small groups - up to 14 people. The algorithm is explained in much more detail, lots of exercises and video recording. 7 hours in total.

from

1300€ - 2500€

2 months

strategy building

Ideal for startups looking for a detailed video content plan. Includes a full day training, 2 follow up meetings and 3 calls.

from

3200€ - 6000€

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(prices per venue, not per participant)

I want this

I'm a venue

and I'd like to host a talk

I'm a startup

and I need help with my video strategy

I'm a person

and I'd love to see one of your talks

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You can also peek on my personal life. It's a tiny weekend project, but it's cool!
Photo up there by my good friend Michael Berger.

© 2017 Joriam Philipe. All Rights Reserved.